Day Three Intro

ecommerce:
We study the what why where when how of ecommerce
and look at popular platforms like wordpess shoppify etc…
How to use online payment providers
Create store memberships and order flow fulfilment!
Marketing adwords facebook SEO and analytics!
Incredibly important tools to drive traffic and conversions!
Now that we have a web presence and you are spending your time crafting
it into the site that you want and that your users need, we can move onto
creating an estore and getting the customer flow idea into practice.
There are many possible e-commerce platforms available, we will be looking at
several of them, with a view to adding woocommerce to the site and developing
products and site customisation. With a huge range of plugins available we can
adapt the store to our needs. (if we have the plugins you get them free.)
Repeating the process on your own means you don’t have to pay or outsource to
get the changes that you need quickly.
Continued from email:
Marketing and advertising to gain traffic to the site and increase conversions
are key factors in successful online income generation.
We look at and practice: mailchimp, adwords, facebook ads.
What are they
why they are needed
who uses them and who needs them
where they can be used.
What results do they give us
how can we use them to our advantage.
And learning proven, tested strategies means you eliminate the need to search for, find, test, YOu learn everything yourself, and avoid making costly mistakes by having to figure out what works and what doesn’t on your own.
Drip content and email campaign management:
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. wikip
The first step in executing a online marketing campaign is to compile a viable subscriber list either from a physical sign up form in a store or office and offer subscriptions on a website.
One of the most important activities of any new business is to attract valued users who can eventually become
valued customers. Perhaps the most important aspect of this is the creation of a “tribe” via list development.
Using a tried and tested technique (offering a simple free product) we examine successful ways of generating quality
lists and managing them using Mailchimp, aweber etc…
Optin Page design
Optin form design
Optin form location
analytics
list management
Drip campaign design
content
automation
link response and conversions
Qualified lead execution strategies!
We also offer one years domain name and hosting within the course and guarantee that at the end of the week you will have a website online!